About 2 Marketers 1 Brand
Every month, a brand gets nominated by our LinkedIn network.
We take it apart live on a webinar, no safety net, no prior briefing, no bullshit. Two marketers, one brand, one hour.
We look at who the brand is really for, what problem it solves, how distinctive it is visually and verbally, what its positioning actually says versus what it thinks it says, and what the business behind it should do differently. The kind of analysis most agencies charge five figures for and deliver in a PowerPoint nobody reads.
Then we write it up here.
If you run a business and you've ever wondered whether your brand is working as hard as it should, whether it's clear, distinctive, and actually saying something worth saying this is for you.
Every brand we review is somebody else's. Every lesson applies to yours.
Who we are
John Lyons is a Fractional CMO with over 20 years in B2B marketing. He works with founders and senior leaders who want their marketing to do something useful. He also runs Bin Juice, a marketing video and podcast series, and has the hat to prove it.
Storm Mackay is a positioning expert and former copywriter. They are the reason this publication is readable. They also have a dog that inspired a mascot, which tells you everything you need to know.
Between us we have sat on both sides of the brief, as the people writing the strategy and as the people being told their brand is fine when it clearly isn't.
We built this because we were tired of watching good businesses be invisible.
How it works
- Our LinkedIn network nominates a brand
- We analyse it live on a monthly webinar
- The full write-up lands here the following week
- You read it, recognise something in your own brand, and either fix it yourself or call one of us
Want your brand on the table? Nominate it on LinkedIn or drop us a message. We don't guarantee we'll pick it. We do guarantee we'll be honest if we do.